Robb Caseria

Hi, I have been chosen to BUILD it, GROW it, and FIX it throughout my career. With over a decade in several successful start-up & entrepreneurial environments, I am the CEO of Natural Foods, LLC a manufacturing partner for natural food brands.

Robb Caseria's Bio:

Robb Caseria's Experience:

• CEO at Natural Foodworks Group, LLC

  May 2013 - Present | Denver, CO

  Founded and currently lead, as CEO, the premier natural and organic food co-manufacturer in the Rocky Mountain Region. Have grown the company from startup to $9M run rate, with multiple facilities, 6 food production processes, 80 employees, while becoming the operational partner for 14 brands, and nearing EBITDA positive. Led all capital raises and recently consummated a partnering deal with Snyder's-Lance, Inc. (Fortune 100 CPG snack food company) for additional growth capital and revenue opportunities to support Snyder's growing natural snack portfolio.

• CEO at Castor & Pollux Natural Petworks

  November 2009 - May 2012 | Portland, OR

  Breakout performance with a great company / tremendous products; helped many dogs, cats, and pet parents. Led the successful sale of the company to a larger, strategic industry manufacturer (Merrick Pet Care, LLC) in April, 2012. During a 30-month tenure as Chief Executive Officer, more than doubled sales from $15M (2009) to $35M (2012), doubled its retail distribution (to more than 4,500 pts), improved share in Natural Grocery / Whole Foods channel to #1, grew gross margins +20%, and improved EBITDA to above break-even. The company was honored in both 2010 and 2011 on Inc. Magazine's list of fastest growing private companies. http://www.castorpolluxpet.com

• Managing Director at Denver Growth Partners, LLC

  January 2007 - October 2009 | Denver, Colorado

  Led 50+ company evaluations; solidified my long-standing interest in the entrepreneurial. Raised equity and financing, and acquired Spectrographics, LLC. Also key investor of Instant Access Media, a digital bar network, which was sold in early 2009 to a CA-based entertainment company, and lead investor / Board member of Pannotia Vineyards, a virtual wine brand, which was sold in 2009 to a large east coast wine distributor.

• Chief Global Alliances and Procurement Officer at Molson Coors

  2005 - 2006 | United States/Canada/Brazil/United Kingdom

  Led a great team who helped pay for merger; implemented huge wins in buying alot more for alot less. Head of synergies effort upon the merger of Molson and Coors. Realized over $60M in procurement and supply chain savings across four divisions: Kaiser (Brazil), Molson (Canada), Coors (US), and Coors Brewers (UK).

• Chief Supply Chain Officer and Group V.P. at Coors Brewing Company

  2000 - 2005 | United States

  Succeeded in delivering all 3 critical metrics in unison: better quality, improved customer service, AND lower costs. Designed and managed an integrated, end-to-end supply chain strategy for the U.S. beer businesses, including a $1.7B procurement, distribution, and transportation budget. Delivered $100M+ in cost savings. Appointed to Board / Board Chair positions of a $350M aluminum can joint-venture with Ball Packaging Corp. and a $125M glass bottle joint venture with Owens-Illinois, Inc.

• Managing Director & Vice President at Coors Brewing International

  1997 - 2000 | Geneva, Switzerland / Zaragosa, Spain / London, England

  Introduced American beer to those who invented it some 2,000 years ago... seriously. Full P&L responsibility for European business initially headquartered in Geneva, Switzerland (relocated to London, England). Directed country managers in Ireland, Spain, Scotland, Italy, Germany, France, Greece and a production facility located in Zaragosa, Spain with 350+ employees, including the launch of flagship Coors and Coors Light brands into Europe. Led a transitional game-plan for Coors-Europe to bring it from multi-million in losses/year to a profitable business. Also the European lead for the Coors acquisition of Carling (U.K.brands) from Bass Brewers.

• Area Vice President, High Plains at Coors Brewing Company

  October 1994 - October 1996 | Rocky Mountain States

  My sons have proudly said to their teachers -"my dad works for beer!" A tremendous company with great brands. Managed an 11-state Rocky Mountain region, one of the company's highest share markets, with over $300M in sales. P&L responsibility for strategic planning, field marketing and promotion, customer service, sales, and wholesaler development. Honored with the Company's National Innovation Award in 1996.

• Area Vice President - Midwestern States at Frito Lay

  October 1992 - September 1994 | Minneapolis, Minnesota

  First improved front line managers and then steamrolled competition; tons of fun. Promoted to one of the largest Frito-Lay's markets (MI, WI, MN, ND, and SD), representing nearly $400M in sales and $75M in EBITDA. Brought in to manage two in-process unionization attempts. Engaged employees from day one, quickly rebuilt sales and warehouse leadership teams, revamped sales compensation programs, and successfully thwarted both attempts. Led a 1,200-employee sales and operations organization, including 700 sales routes and 2 manufacturing plants. Grew sales volume 7% (twice industry average), drove share 3+ points (to highest area share ever) and improved profits 10+%.

Robb Caseria's Education:

• Harvard Business School

  1985 – 1987
  Master of Business Administration
  Concentration: Marketing, Logistics

• Amherst College

  1979 – 1982
  B.A. in Economics
  Concentration: Economics, Marketing
  Activities: Honorable Mention Academic All-American - Basketball (1982)

Robb Caseria's Interests & Activities: